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When you are creating a website for your product or service, you must always keep in mind that your website is NOT about you.
Your website is about how YOU can HELP your target market – it’s about YOUR AUDIENCE!
Your website needs to SIMPLIFY the message you are projecting to your target market, as well as provide your audience with solutions to their problems. Show them HOW you can help them – give them the straight forward information they need about how your skills can help them propel their own business ahead and push them onward to success.
Follow these simple steps to make sure your website is aimed squarely at your target market.
- Specifically identify your audience. The better you know your audience, the easier it is to aim your website at your potential clients/customers. Define them specifically. My audience is female entrepreneurs who are looking for a new or made-over website or website support services, so I tailor my message toward that audience. Create an “ideal target” with all the characteristics common to members of your audience, name that person, and speak directly to them when you are crafting your website homepage.
- Show you understand. Now that you’ve created your “ideal target”, how can you show them that you understand? Simple. Tell them. Maybe you have been in their situation already and you can draw on personal experience. Perhaps you’ve worked in their industry and you have multiple contacts who’ve told you about some of the problems they face. Maybe you keep hearing the same questions from your audience over and over. These are all ways to help you identify their issues. This is a great time to use your social media contacts to ask your audience about the challenges they are facing and that can help you drill down to what the core issue is for your target.
- Offer solutions/benefits. Now that you have defined your audience, and investigated the issues they seem to be having, tailor your content to show how you can specifically help them. Does your product help with SEO? Are you an expert in setting up an Etsy shop? Are you a wizard of WordPress who can teach people how to use WordPress? Lay out step-by-step how your product or service can solve their problem.
Once you show your audience that you understand and give them specific solutions, they will want to learn more about you and your business. And that’s a win!