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Adding your Google Analytics tracking code to your Divi theme is super easy and can be done in three simple steps.

1 – Go to https://analytics.google.com and grab your tracking code.  Log in to your account and then click Admin >> your website name and then Tracking Info >> Tracking Code.

2 – Copy the script.

3 – Log in to your WordPress admin dashboard. Go to Divi >> Theme Options >> Integrations and add the code you copied to the box that says “Add code to the body (good for tracking codes such as google analytics)”.  Click save.

Done! Your Google analytics code is now tracking the traffic on your Divi site!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” inner_width=”90%” inner_max_width=”1500px” prev_background_color=”#000000″][et_pb_row make_fullwidth=”on” use_custom_width=”off” width_unit=”on” use_custom_gutter=”on” custom_padding=”|0px||0px” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” module_class=” et_pb_row_fullwidth et_pb_row_fullwidth” width=”89%” width_tablet=”80%” width_last_edited=”on|desktop” max_width=”89%” max_width_tablet=”80%” max_width_last_edited=”on|desktop”][et_pb_column type=”4_4″][et_pb_code]Divi WordPress Theme[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] …the about me section on your blog home page says “This is a sample text about you. You may login and go to the […] settings page and edit this text. Here you can display a summary of your website or anything that is interesting to your visitors. You also can disable this section completely. You can even change the image you see on the top left corner. You have full control thru the settings page.” Updated: 9 June 2016 Before you publish, make sure you have updated the placeholder text on ALL the pages, and in all the elements! I recently came across a web designer’s homepage, which was live, and the homepage contained several entire sections of dummy “lorem ipsum” text, placeholder images and links to placeholder social media platforms! If you are too close to the project, as we sometimes are, have a trusted friend or associate review the site to check the content, links and menu structure! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

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Over on the Becky and Paula blog, they just posted an article about how to handle it when someone steals your blog post idea.
And it reminded me of something an unscrupulous potential client asked me to do in my early days of web design.
A gentleman (and I use that term loosely!) had contacted me about creating a website for him, and for inspiration, he said he liked my own site. I told him I’m be happy to use the design as a jumping off point, and create him his own version of it, but apparently I misunderstood him.
He wanted my ENTIRE SITE, design, content and all.  Word for word, pixel for pixel!
I was flabbergasted.  And fuming!
When I flat out refused to give him my site, he chose someone else’s site to copy.  Again, word for word and pixel for pixel.  He said that since he was just a small operation, no one would know.
But I would know.  And it wasn’t OK with me!
After explaining copyright and plagiarism to him, he became abusive and started calling me names!  He said I was completely unreasonable (!) and that “everyone does it!”.  When I politely asked him to lose my contact info, he started threatening to post about how difficult I am to work with.  I told him to be my guest and go right ahead.
I had his emails in which he had outlined his intended copyright violations, so I really wasn’t worried.
But it opened my eyes to how some people think about using the work of another.  To be asked to completely rip off someone’s design and content was unsettling.  Unfortunately there will always be people who want to rip off your good ideas and claim them as their own.
Read the article here to see how Becky handled it, and for her four questions to ask when someone steals your idea!
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Your website is your 24/7 store front and it should be the single most important point of contact to help you build your community.  Here are 3 Steps to a More Productive Website.
1 – Make contacting you super simple – make sure that you have a contact page on your site for readers to easily get in touch with you.  Having a link in your navigation bar is great, but so is having a simple contact form at the bottom of your home page along with links to your social media profiles.
2 – Write Content for Your Audience, Not Yourself – one of the biggest mistakes people make in designing their websites is to make it about themselves.  Hear this loud and clear: YOUR WEBSITE IS NOT ABOUT YOU!  Your website exists to help your target market! Make sure you are providing solutions to the problems your clients face – give them step-by-step instructions to follow to help them achieve their business or personal goals.
3 – Keep it fresh – nothing kills a website is stale content. Some people prefer to not date their posts so that their content appears fresh all the time, but sometimes this can backfire on you. No dates may appear to keep your content constantly fresh, but people who read your posts and can tell they are outdated are readers whose trust you have just lost. Keep up with trends in your field and add your 2 cents worth to the discussion with your own fresh take on the subject.
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When you are creating a website for your product or service, you must always keep in mind that your website is NOT about you.

Your website is about how YOU can HELP your target market – it’s about YOUR AUDIENCE!

Your website needs to SIMPLIFY the message you are projecting to your target market, as well as provide your audience with solutions to their problems.   Show them HOW you can help them – give them the straight forward information they need about how your skills can help them propel their own business ahead and push them onward to success.

Follow these simple steps to make sure your website is aimed squarely at your target market.

  1. Specifically identify your audience.   The better you know your audience, the easier it is to aim your website at your potential clients/customers.  Define them specifically.  My audience is female entrepreneurs who are looking for a new or made-over website or website support services, so I tailor my message toward that audience.   Create an “ideal target” with all the characteristics common to members of your audience, name that person, and speak directly to  them when you are crafting your website homepage.
  2. Show you understand.  Now that you’ve created your “ideal target”, how can you show them that you understand?  Simple.  Tell them.  Maybe you have been in their situation already and you can draw on personal experience.  Perhaps you’ve worked in their industry and you have multiple contacts who’ve told you about some of the problems they face.  Maybe you keep hearing the same questions from your audience over and over.  These are all ways to help you identify their issues.  This is a great time to use your social media contacts to ask your audience about the challenges they are facing and that can help you drill down to what the core issue is for your target.
  3. Offer solutions/benefits. Now that you have defined your audience, and investigated the issues they seem to be having, tailor your content to show how you can specifically help them.  Does your product help with SEO? Are you an expert in setting up an Etsy shop? Are you a wizard of WordPress who can teach people how to use WordPress?  Lay out step-by-step how your product or service can solve their problem.

Once you show your audience that you understand and give them specific solutions, they will want to learn more about you and your business.  And that’s a win!

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In WordPress land, plugins are small (or large nowadays) bits of code that add functionality to your WordPress-based website or blog.  As in all things on the web though, you must be choose judiciously in what you add to your site as your load times can be affected.

There are a few basic plugins that I recommend to all my clients, and others are added on an as-needed basis for the clients’ specific needs.

Recommendations:

1 – Akismet – the anti-spam plugin comes bundled with WordPress and is a big help in cutting down on spam comments on your blog.

2 –Yoast SEO Premium – Don’t leave your SEO to chance.  Invest in this plugin to help you make the most of your site content, settings and meta data to help you get noticed!

3 – GravityForms – My favourite contact form that is endlessly versatile and has an easy-to-use interface and fast set-up!

4* – BackupBuddy – Any backup plugin is an essential for a website or blog – keep all your hard work safe and sound by making use of this one

5 – WooCommerce – a flexible and endlessly customizable e-commerce solution that is easy to use and works well with most premium themes.

*affiliate link

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I followed a Twitter link from Tom Gooden this morning and found a very well-written article from Elegant Themes on things to consider before you start a WordPress web design business.

In the article, fellow Canadian Joyce Grace outlines three issues to consider when you are ramping up your WordPress freelance business and she has several key resources to check out.

The article led me to the presentation below on managing a distributed team. As your virtual assistant practice evolves, eventually you will add more team members to round out the services you offer, and learning how to manage a virtual team is essential, not only for your clients, but for you as well. You are the team leader and must lead by example.

Take a few minutes to go through the presentation and drum up some new ideas.

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This past May, WordPress celebrated 10 years of taking over the internet!

The team over at WPEngine.com – my hosting company – put together a WordPress infographic to show just how far afield WordPress has spread!

Enjoy!

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