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When you are creating a website for your product or service, you must always keep in mind that your website is NOT about you.

Your website is about how YOU can HELP your target market – it’s about YOUR AUDIENCE!

Your website needs to SIMPLIFY the message you are projecting to your target market, as well as provide your audience with solutions to their problems.   Show them HOW you can help them – give them the straight forward information they need about how your skills can help them propel their own business ahead and push them onward to success.

Follow these simple steps to make sure your website is aimed squarely at your target market.

  1. Specifically identify your audience.   The better you know your audience, the easier it is to aim your website at your potential clients/customers.  Define them specifically.  My audience is female entrepreneurs who are looking for a new or made-over website or website support services, so I tailor my message toward that audience.   Create an “ideal target” with all the characteristics common to members of your audience, name that person, and speak directly to  them when you are crafting your website homepage.
  2. Show you understand.  Now that you’ve created your “ideal target”, how can you show them that you understand?  Simple.  Tell them.  Maybe you have been in their situation already and you can draw on personal experience.  Perhaps you’ve worked in their industry and you have multiple contacts who’ve told you about some of the problems they face.  Maybe you keep hearing the same questions from your audience over and over.  These are all ways to help you identify their issues.  This is a great time to use your social media contacts to ask your audience about the challenges they are facing and that can help you drill down to what the core issue is for your target.
  3. Offer solutions/benefits. Now that you have defined your audience, and investigated the issues they seem to be having, tailor your content to show how you can specifically help them.  Does your product help with SEO? Are you an expert in setting up an Etsy shop? Are you a wizard of WordPress who can teach people how to use WordPress?  Lay out step-by-step how your product or service can solve their problem.

Once you show your audience that you understand and give them specific solutions, they will want to learn more about you and your business.  And that’s a win!


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In WordPress land, plugins are small (or large nowadays) bits of code that add functionality to your WordPress-based website or blog.  As in all things on the web though, you must be choose judiciously in what you add to your site as your load times can be affected.

There are a few basic plugins that I recommend to all my clients, and others are added on an as-needed basis for the clients’ specific needs.


1 – Akismet – the anti-spam plugin comes bundled with WordPress and is a big help in cutting down on spam comments on your blog.

2 –Yoast SEO Premium – Don’t leave your SEO to chance.  Invest in this plugin to help you make the most of your site content, settings and meta data to help you get noticed!

3 – GravityForms – My favourite contact form that is endlessly versatile and has an easy-to-use interface and fast set-up!

4* – BackupBuddy – Any backup plugin is an essential for a website or blog – keep all your hard work safe and sound by making use of this one

5 – WooCommerce – a flexible and endlessly customizable e-commerce solution that is easy to use and works well with most premium themes.

*affiliate link


WordPress is a super easy way to get your sales page created and published so it can be released automatically on your launch date.

With a WordPress-based website, you can create a sales page as far in advance as you’d like, and then set the page to publish on whatever date you wish.  I’ve just created a sales page for a client on their self-hosted WordPress website.  They are promoting a new event and have a notification sign-up form that gives subscribers a link to view a video preview about the training.   We’ve set the video preview page to publish on the release date, rather than have it up and running right away where those not on the subscriber list may find it.

Clients love it that we can get all the information up on the site, and still keep it private until the launch date.  Win-win!

The terms “web design” and “web development” are used interchangeably but they are, in fact, different animals.

From ImpliedByDesign.com:

The Definition of Web Design

Web design typically refers to the process of designing a web site or web page layout and often includes the graphical elements on a page. The design can be developed using a graphics program such as Adobe Photoshop, and provides the framework for the look and feel of a web page.
The finished product of the design does not typically contain code. Rather, the graphical representation of the web page is used by another or the same party as the basis for the code. The representation is divided into areas that can be represented by web code, and other areas that are purely graphics.
Often, web design and development firms use the term “web design” to refer to the entire development of a web site because it is the most commonly recognized term in the marketplace. However, it is important to clarify what a firm means before signing up for their “web design” services.

The Definition of Web Development

Web development is typically used to described the programming required to construct the “back end” of a website. The back end is the area of the site that isn’t seen by visitors, but which does the work required in order to present the right information in the correct format to the visitors.
Web development is used to describe any database-driven web designs using dynamic scripting languages like PHP, ASP, ASP.NET and Coldfusion. It also covers database design and development. The term can also be used for client-side scripting such as JavaScript and Java.

Therefore, I get to claim the website designer title.  I work in WordPress, so all the heavy lifting of the development has been done by coders and programmers far more advance than I.  I dabble in the code as client needs dictate, though, editing elements and changing positions, but the bulk of the “back-end” code is all ready for me to take and serve up fresh with custom colours, graphics and patterns that suit the client’s business.  I am fortunate to have had many great coders help me along the way via support forums and Twitter, and I relish the joy of learning how to manipulate code under their tutelage.
So be aware when you are searching for a “designer” vs a “developer”.  Make sure that you are clear about what you want for your site, and make your designer/developer choice accordingly 🙂

A client just asked this so I thought I’d share my answer 🙂
Categories are how you organize your posts.  For example, on my organizing site I have Orderly@Home, Orderly On the Go, Orderly Resources and so on.
Tags are the keywords that relate to the content of your posts or pages.  So if I do a post on organizing your vehicle, my keywords might be vehicle,organizing and car clutter.  As long as those words appear in my post or page, search engines will see that the tags are relevant to the text and I’d get a good ranking for that post/page.